Brand Corporate Identity/Final Compilation and Reflection
05/04/2023 ~ 05/07/2023 (Week 01 ~ Week 14)
Directory:
Final Submission:
Fig 1.1 Brand Profile & Extended Brand Profile PDF
Fig 1.2 Brand Profile PowerPoint PDF
Fig 1.3 Brand Profile PowerPoint Showcase MP4
Fig 2.1 Logo in BW
Fig 2.2 Logo in Reversed
Fig 2.3 Logo in Colours
Fig 2.4 Logo with Space Rationalization
Fig 2.5 Logo with Clear Space
Fig 2.6 Logo with Strapline
Fig 2.7 Logo with Rationale (Brand Ideals)
Fig 2.8 Logo with Min. Size
Fig 2.9 Primary & Secondary Colours
Fig 2.10 Logo's or Brand's Typefaces
Fig 2.11 Patterns derived from Logo
Fig 2.12 Logo Animation
Fig 2.13 Task 2 Final PDF
Fig 3.1.1 Business Card Front JPG
Fig 3.1.2 Business Card Back
Fig 3.1.3 Business Card Mock Up JPG
-05.jpg)
Fig 3.2 Letter Head (& Continuation Sheet) JPG
Fig 3.3.1 Envelope Front JPG
Fig 3.3.2 Envelope Back JPG
Fig 3.3.3 Envelope Seal JPG
Fig 3.3.4 Envelope Mock Up JPG
Fig 3.4 Invoice JPG
Fig 3.5.1 ~ 3.5.6 Car Stickers JPG
Fig 3.5.7 ~ 3.5.10 Car Stickers Mock Up JPG
Fig 3.6 Racing Glove Mock Up JPG
Fig 3.7.1 Racing Helmet Mock Up 1 JPG
Fig 3.7.2 Racing Helmet Mock Up 2 JPG
Fig 3.8 T-shirt Mock Up JPG
Fig 3.10 Environmental Graphics and Simulations JPG
Fig 4.1.1 ~ Fig 4.1.5 Brand Guideline Thumbnails JPG
Fig 4.2 Brand Guideline Thumbnails PDF
Fig 4.3.1 ~ 4.3.45 Brand Guideline JPG
Fig 4.4 Brand Guideline PDF
Reflection:
Henry Lim Chin Xin
0349490
Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity/Final Compilation and Identity
Directory:
Final Submission:
Task 1 - Breaking Brand
Fig 1.1 Brand Profile & Extended Brand Profile PDF
Fig 1.2 Brand Profile PowerPoint PDF
Fig 1.3 Brand Profile PowerPoint Showcase MP4
Task 2 - Logo
Fig 2.1 Logo in BW
Fig 2.2 Logo in Reversed
Fig 2.3 Logo in Colours
Fig 2.4 Logo with Space Rationalization
Fig 2.5 Logo with Clear Space
Fig 2.6 Logo with Strapline
Fig 2.7 Logo with Rationale (Brand Ideals)
Fig 2.8 Logo with Min. Size
Fig 2.9 Primary & Secondary Colours
Fig 2.10 Logo's or Brand's Typefaces
Fig 2.11 Patterns derived from Logo
Fig 2.12 Logo Animation
Fig 2.13 Task 2 Final PDF
Task 3 - Positioning & Identity
Logo Applications
Business Card
Fig 3.1.1 Business Card Front JPG
Fig 3.1.2 Business Card Back
Fig 3.1.3 Business Card Mock Up JPG
Letter Head (& Continuation Sheet)
-05.jpg)
Fig 3.2 Letter Head (& Continuation Sheet) JPG
Envelope
Fig 3.3.1 Envelope Front JPG
Fig 3.3.2 Envelope Back JPG
Fig 3.3.3 Envelope Seal JPG
Fig 3.3.4 Envelope Mock Up JPG
Invoice
Fig 3.4 Invoice JPG
Collateral
Car Stickers
Fig 3.5.1 ~ 3.5.6 Car Stickers JPG
Fig 3.5.7 ~ 3.5.10 Car Stickers Mock Up JPG
Racing Glove
Fig 3.6 Racing Glove Mock Up JPG
Racing Helmet
Fig 3.7.1 Racing Helmet Mock Up 1 JPG
Fig 3.7.2 Racing Helmet Mock Up 2 JPG
T-shirt
Fig 3.8 T-shirt Mock Up JPG
Digital Presence
Fig 3.9.1 ~ 3.9.12 Digital Presence-Website UI JPG
Environmental Graphics and Simulations
Fig 3.10 Environmental Graphics and Simulations JPG
Task 4 - Brand Guideline
Fig 4.1.1 ~ Fig 4.1.5 Brand Guideline Thumbnails JPG
Fig 4.2 Brand Guideline Thumbnails PDF
Fig 4.3.1 ~ 4.3.45 Brand Guideline JPG
Fig 4.4 Brand Guideline PDF
Reflection:
In this module, I learnt how to create a brand more detailing. I learnt that creating a brand is not just creating a brand, it is about what the brand is, what the brand do, who is the target audience, the brand's vision and mission, etc. Also, the logo applications such as business card, envelope, collaterals, digital presence (social media post, website UI) can brings out a highly identity of the brand.
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