Brand Corporate Identity/Task 3

10/05/2023 ~ 07/06/2023 (Week 06 ~ Week 10)

Henry Lim Chin Xin

0349490

Bachelor of Design (Hons) in Creative Media

Brand Corporate Identity/Task 3-Positioning & Identity

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Lectures:

Lecture 01-05 can be seen here.

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Instructions:

 Fig1.1 Module Information Booklet PDF

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Process:

In this task we are required to do a lot of derivatives from our brand. In this task we are going to make Logo applications [business card, letter head(& continuation sheet, envelope, and invoice], collateral (car stickers, racing hand glove, racing helmet and t-shirt), digital presence and environmental graphics and simulations.

Logo Applications:

Business Card:

This business card is using the lightning from my brand's logo as a symbol to apply in all of my logo applications.

Fig 2.1 Business Card (1st Ver Front)

Fig 2.2 Business Card (1st Ver Back)

Fig 2.3 Business Card Mock Up (1st Ver)

After getting feedback, I make a few changes.

-change body text font

-resize the logo on the back

-rearrange the placement of the back of the business card

Fig 2.4 Business Card (2nd Ver Front)

Fig 2.5 Business Card (2nd Ver Back)

Fig 2.6 Business Card Mock Up (2nd Ver)

After getting feedback, I make some few changes:

-make the back of the business card back to 1st Ver but the logo need to be bigger but not look like 2nd Ver

-add icons on the front to stay consistency with other applications

Fig 2.7 Business Card (3rd Ver Front)

Fig 2.8 Business Card (3rd Ver Back)

Fig 2.9 Business Card Mock Up (3rd Ver)

Letter Head (& Continuation Sheet):

This letter head & continuation sheet is applying the lightning symbol behind the text box, the brand's logo on top left, information is on bottom, text box placing at the middle. 

Fig 3.1 Letter Head (& Continuation Sheet) (1st Ver)

After getting feedback, I make some few changes:

-change the opacity and the color of the text box

-change the background color of the info

-change the background color of the logo

Fig 3.2 Letter Head (& Continuation Sheet) (2nd Ver)

After getting feedback, I make some few changes:

-delete the box behind the logo

-delete the line in the text box

-make the text box back to 100% opacity

-change the text box to gray color (same as before adding back the opacity)

-duplicate the lightning symbol and make its color inside the text box as 2nd Ver.

Fig 3.3 Letter Head (& Continuation Sheet) (3rd Ver)

After checking, I make a few changes on the info

-rearrange the placement

-add the icons

Fig 3.4 Letter Head (& Continuation Sheet) (4th Ver)

Envelope:

In this envelope design, I continue using the lightning symbol and brand logo on top left.

Fig 4.1 Envelope (1st Ver Front)

Fig 4.2 Envelope (1st Ver Back)

Fig 4.3 Envelope (1st Ver Seal)

Fig 4.4 Envelope Mock Up (1st Ver)

After getting feedback, I make a change on the front (the back and the seal remains):

- resize the brand logo

Fig 4.5 Envelope (2nd Ver Front)

Fig 4.6 Envelope Mock Up (2nd Ver)

After getting feedback, I make a change on the front:

-add info with icons

Fig 4.7 Envelope (3rd Ver Front)

Fig 4.8 Envelope Mock Up (3rd Ver)

Invoice:

In invoice design, I tried to introduce two colors of my brand.

Fig 5.1 Invoice (1st Ver)

After getting feedback, I make some few changes:

-change the color used

-change body text font

Fig 5.2 Invoice (2nd Ver)

After getting feedback, I make some few changes:

-delete the rectangle behind the brand logo

-change icons to same icons used in other logo applications

Fig 5.3 Invoice (3rd Ver)

Collateral:

Car Stickers:

In car sticker design, I will design sticker for windscreen and sticker for car body.

Fig 6.1 Car Sticker 01

Fig 6.2 Car Sticker 02

Fig 6.3 Car Sticker 03

Fig 6.4 Car Sticker 04

Fig 6.5 Car Stickers Mock Up 01

Fig 6.6 Car Stickers Mock Up 02

After getting feedback, I make some few changes:

-rearrange the placement of four stickers

Fig 6.7 Car Sticker 05

Fig 6.8 Car Sticker 06

Fig 6.9 Car Sticker 07

Fig 6.10 Car Sticker 08

Fig 6.11 Car Stickers Mock Up 03

Fig 6.12 Car Sticker Mock Up 04

After getting feedback, I make some few changes:

--redesign those car stickers

Fig 6.13 Car Sticker 09

Fig 6.14 Car Sticker 10

Fig 6.15 Car Sticker 11

Fig 6.16 Car Sticker 12

Fig 6.17 Car Sticker 13

Fig 6.18 Car Sticker 14

Fig 6.19 Car Sticker Mock Up 05

Fig 6.10 Car Sticker Mock Up 06

Fig 6.11 Car Sticker Mock Up 07

Fig 6.12 Car Sticker Mock Up 08

Racing Hand Glove:

In this racing hand glove, I use the lightning symbol as the main design element and a word mark logo for more recognition.

Fig 7.1 Racing Hand Glove

*No redesign or changes as this is approved by lecturer at the first time

Racing Helmet:

Fig 8.1 Racing Helmet (1st Ver)

Fig 8.2 Racing Helmet Mock Up (1st Ver)

After getting feedback, I make some few changes:

-replaced the line design by expand the lightning symbol

Fig 8.3 Racing Helmet (2nd Ver Blue)

Fig 8.4 Racing Helmet (2nd Ver Yellow)

Fig 8.5 Racing Helmet Mock Up (2nd Ver Blue)

Fig 8.6 Racing Helmet Mock Up (2nd Ver Yellow)

T Shirt:

Fig 9.1 T-shirt (1st Ver Front)

Fig 9.2 T-shirt (1st Ver Back)

Fig 9.3 T-shirt (1st Ver)

After getting feedback, I make some few changes:

-use the wordmark at the front

-use strapline at the back

Fig 9.4 T-shirt (2nd Ver Front)

Fig 9.5 T-shirt (2nd Ver Back)

Fig 9.6 T-shirt (2nd Ver)

After getting feedback, I make some few changes:

- change the color of the shirt

-use the lightning symbol at the front again

-add a customize-able thingy at the front

Fig 9.7 T-shirt (3rd Ver Front)

Fig 9.8 T-shirt (3rd Ver Back)

Fig 9.9 T-shirt (3rd Ver)

Digital Presence:

In digital presence, we are required to do some very impressive website UI/social media post. At first, I tried to do Instagram post but it don't went well and so I do website UI.

Fig 10.1 Landing Page

Fig 10.2 <About>

Fig 10.3 <Shop>

Fig 10.4 <Location>

Fig 10.5 <Race Track 1>

Fig 10.6 <Race Track 2>

Fig 10.7 <Race Track 3>

Fig 10.8 <Race Track 4>

Fig 10.9 <Race Track 5>

Fig 10.10 <Race Track 6>

Fig 10.11 <Race Track 7>

Fig 10.12 <Race Track 8>

Environmental Graphics and Simulations:

In this section, we are required to make a mock up of how our shop/place/school/race tracks will look like.

Fig 11.1 Environmental Graphics and Simulations (1st Ver)

After getting feedback, I make some few changes:

-use brand logo more

-introduce the race track's name

-adding sponsor(fake)

Fig 11.2 Environmental Graphics and Simulations (2nd Ver)

Beside doing these applications, collaterals, we also required to make a slide for our brand positioning.

In this slides, I also improve and redesign my logo system as more detailed.

Fig 12.1 <Task3//Positioning & Identity> Slides

Another slide is introduce my applications, collaterals togeter.

Fig 12.2 <Task3//Positioning & Identity Compilation> Slides

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Final Submission:

Fig 13.1 Business Card Front

Fig 13.2 Business Card Back

Fig 13.3 Business Card Mock Up

Fig 13.4 Letter Head (& Continuation Sheet)

Fig 13.5 Letter Head (& Continuation Sheet) without text

Fig 13.6 Envelope Front

Fig 13.7 Envelope Back

Fig 13.8 Envelope Seal

Fig 13.9 Envelope Mock Up

Fig 13.10 Invoice

Fig 13.11 Car Sticker 01

Fig 13.12 Car Sticker 02

Fig 13.13 Car Sticker 03

Fig 13.14 Car Sticker 04

Fig 13.15 Car Sticker 05

Fig 13.16 Car Sticker 06

Fig 13.17 Car Sticker Mock Up 01

Fig 13.18 Car Sticker Mock Up 02

Fig 13.19 Car Sticker Mock Up 03

Fig 13.20 Car Sticker Mock Up 04

Fig 13.21 Racing Hand Glove

Fig 13.22 Racing Helmet (Blue)

Fig 13.23 Racing Helmet (Yellow)

Fig 13.24 T-shirt

Fig 13.25 Digital Presence 01

Fig 13.26 Digital Presence 02

Fig 13.27 Digital Presence 03

Fig 13.28 Digital Presence 04

Fig 13.29 Digital Presence 05

Fig 13.30 Digital Presence 06

Fig 13.31 Digital Presence 07

Fig 13.32 Digital Presence 08

Fig 13.33 Digital Presence 09

Fig 13.34 Digital Presence 10

Fig 13.35 Digital Presence 11

Fig 13.36 Digital Presence 12

Fig 13.37 Environmental Graphics and Simulations

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Feedback:

-the logo applications body text font the text in letter head(& continuation sheet) need to be change to same as others

-for digital presence, social media post is missing (explain: I misunderstood Ms.'s feedback, I thought just need to do website UI only if no idea for social media post)

-environmental graphics and simulations is too less (just one) need to be more place shown, more race track, the racing school and more

-USP, Positioning Statement need to write more stronger and powerful to make our the brand

-Mission can be expanded more

-Target Audience can be targeted from market segmentation

-the separated wordmark from brand logo need to make the 'logo in BW' 'logo in reverse' and 'logo in color'

-the visual references are incomplete

-need to cite sources