Brand Corporate Identity/Task 4

07/06/2023 ~ 28/06/2023 (Week 10 ~ Week 13)

Henry Lim Chin Xin

0349490

Bachelor of Design (Hons) in Creative Media

Brand Corporate Identity/Task 4-Brand Guideline

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Lectures:

Lecture 01-05 can be seen here.

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Instructions:

 
Fig1.1 Module Information Booklet PDF

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In this task, Brand Corporate Identity will be corporate with Publishing Design to create an Brand Guideline of our created brand in previous tasks.

Grid Option:

Fig 2.1 Grid Option

Margin = Top: Bottom: Left: Right = 50px

Columns = 6

Gutter = 10px

Navigation Bar:

After confirm the grid, the next thing is make a navigation bar.

Fig 2.2 Navigation Bar 1

Fig 2.3 Navigation Bar 2

Fig 2.4 Navigation Bar 3

In the concept of navigation bar 1, I tried to make the lightning symbol as a button and when the mouse roll over those options will be pop outs. In navigation bar 2, I make those options into a form of the lightning symbol. In navigation bar 3, I tried to make a bar that will pop out when the mouse roll over. But all these ideas being rejected as Mr. Vinod mentioned that the pop out thing how will it present to mobile device users or tablet users.

So I created navigation bar 4 that literally navigation bar 3 with no pop out function and some adjustment on the placement.

Fig 2.5 Navigation Bar 4

After that, Miss Li Lian mentioned that it was too distracted then I created navigation bar 5.

Fig 2.6 Navigation Bar 5

At the finalization of the brand guideline, I added two arrows to make it go to previous and next page.

Fig 2.7 Navigation Bar 6

This navigation bar can shows out where the page audience are. For example, when the audience is at Logo System pages, the word of Logo System at the navigation bar will be bold.

Cover Page:

Fig 2.7 Cover Page 1

Fig 2.8 Cover Page 2

Fig 2.9 Cover Page 3

After getting feedback from Miss Li Lian, cover page 3 will be my final cover page.

Brand Guideline First Version:

Fig 3.1 ~ 3.18 Brand Guideline First Ver

In this version, I put in just some information of The Brand and Logo System.

Brand Guideline Second Version:

Fig 4.1 ~ 4.33 Brand Guideline Second Ver

In this version, I added more things of Logo System and Applications. Make some changes on the showcase of The Logo.

Brand Guideline Third Version:

Fig 5.1 ~ 5.35 Brand Guideline Third Ver

In this version, I added more image on The Brand and changing some showcases. I make some changes on the Target Audience, divided the target audience to demographic segmentation, psychographic segmentation and geographic segmentation.

Brand Guideline Forth Ver:

Fig 6.1 ~ 6.42 Brand Guideline Forth Ver

In this version, added more and more images on The Brand and changing some showcases. Add a behavioral segmentation on Target Audience, new Brand Value, new USP, new Positioning Statement. Add Improper Usage on Logo System. Add Digital Communication on Applications.

Brand Guideline Fifth Ver:

Fig 7.1 ~ 7.45 Brand Guideline Fifth Ver

Add Environment on Applications, and do some changing of showcases. Add a End Cover PAGE. And it is my finale.

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Final Submission:

Fig 8.1 ~ 8.5 Final Brand Guideline Thumbnail JPG

Fig 8.6 Final Brand Guideline Thumbnail PDF

Fig 8.7 ~ 8.52 Final Brand Guideline JPG

Fig 8.53 Final Brand Guideline PDF

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Feedback:

-Navigation Bar need to be obvious but not be too eye catchy.

-The Brand need to be having more images or else will be  too boring

-The showcases of Logo System is good

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Reflection:

In this task, I learnt that a brand guideline is need to be very clear to make the audience know what they are looking at. And also make it more visualize that audience will not be boring when looking it. The showcases of the logo also need to make it clear with the details to make the audience understand the guideline.