Creative Brand Strategy/Final Compilation

30/08/2023 ~ 22/11/2023 (Week 01 ~ Week 13)
Henry Lim Chin Xin
0349490
Bachelor of Design in Creative Media
Crative Brand Strategy/Final Compilation

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Task 1: Case Study & Campaign Proposal

Task 2: Ideation & Design Direction

Task 3: Campaign Branding

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Task 1: Case Study & Campaign Proposal

 

Task 1(A) Case Study

Fig 1.1 Task 1(A) PDF

Task 1(B) Campaign Proposal

Fig 1.2 Task 1(B) PDF

Task 2: Ideation and Design Direction

Fig 2.1 Task 2 PDF

Task 3: Campaign Branding

Logo

Fig 3.1 Logo in Black and White

Fig 3.2 Logo in Reverse

Fig 3.3 Logo in Colours

Fig 3.4 Logo in Single Colour-Pink

Fig 3.5 Logo in Single Colour-Blue

Website

Fig 4.1 Website - Home 1

Fig 4.2 Website - Home 2

Fig 4.3 Website - Home 3

Fig 4.4 Website - Home 4

Fig 4.5 Website - About 1

Fig 4.6 Website - About 2


Fig 4.7 Website - About 3

Fig 4.8 Website - About 4

Fig 4.9 Website - Locations 1

Fig 4.10 Website - Locations 2

Fig 4.11 Website - Locations 3

Fig 4.12 Website - Locations 4

Fig 4.13 Website - Locations 5

Fig 4.14 Website - Promotional Video 1

Fig 4.15 Website - Promotional Video 2

Fig 4.16 Website - Contact 1

Fig 4.17 Website - Contact 2

Fig 4.18 Website - Footer

Fig 4.19 Website Full Page - Home

Fig 4.20 Website Full Page - About

Fig 4.21 Website Full Page - Locations

Fig 4.22 Website Full Page - Promotional Video

Fig 4.23 Website Full Page - Contact

Social Media

Fig 5.1 Social Media Post 1

Fig 5.2 Social Media Post 2

Fig 5.3 Social Media Post 3

Fig 5.4 Social Media Post 4

Fig 5.5 Social Media Post 5

Fig 5.6 Social Media Post 6

Fig 5.7 Social Media Post 7

Fig 5.8 Social Media Post 8

Fig 5.9 Social Media Post 9

Fig 5.10 Social Media Posts Mock Up

Promotional Video

Fig 6.1 Promotional Video

Poster

Fig 7.1 Poster 1

Fig 7.2 Poster 2

Fig 7.3 Poster 3

Fig 7.4 Poster Mock Up

Passport

Fig 8.1 Passport 1

Fig 8.2 Passport 2

Fig 8.3 Passport 1 Mock Up

Fig 8.4 Passport 2 Mock Up

Stamps

Fig 9.1 Stamps 1

Fig 9.2 Stamps 2

Fig 9.3 Stamps 3

Fig 9.4 Stamps 4

Fig 9.5 Stamps Mock Up

Sticker

Fig 10.1 Sticker

Fig 10.2 Sticker Mock Up

Fig 11.1 Task 3 PDF

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Reflection:

In this module, I;ve learnt how to make a campaign from doing case study, doing a proposal, having the ideation and design direction until desinging out the logo and all the brand touchpoints. It is not an easy task to complete without some help(feedback) as sometimes will losing track when designing different touchpoints and not designing them in same design direction.