Creative Brand Strategy/Task 3

11/10/2023 ~ 22/11/2023 (Week 07 ~ Week 13)

Henry Lim Chin Xin
0349490
Bachelor of Design in Creative Media

Creative Brand Strategy/Task 3-Campaign Branding

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Lectures:

Lectures can be seen here.

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Instructions:

Fig 1.1 Module Information Booklet

In this task, we are to make out our logo and brand touchpoints mentioned on Task 2.

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Process:

Logo

Fig 21. First Logo

This first logo is getting idea from the treasure hunt map with dottef line leading to the treasure. There is a tiny little X in it.

Fig 2.2 Second Logo

The second logo had used the idea of magnifying glass as magnifying glass is one of the treasure hunt tools.

Fig 2.3 Third Logo

Third logo enlarged the X and make it as a background with the treasure hunt leading line outline and a big oval.

Fig 2.4 Fourth Logo

The fourth logo had used the idea of pickaxe as pickaxe is also one of the treasure hunt tools.

Fig 2.5 Fifth Logo

Fig 2.5 Sixth Logo

Fig 2.7 Seventh Logo

Fig 2.8 Eighth Logo

Fig 2.9 The Ninth and Final Logo

Th final logo having the idea from the outline of Seoul Map. And the heart shape replaced the X in a treasure map to represent that finding treasure in Seoul is finding love to Seoul.

After having the final logo, I did various variation.

Fig 2.10 Logo in Reverse

Fig 2.11 Logo in Colours

Fig 2.12 Logo in Single Colour-Pink

Fig 2.13 Logo in Single Colour-Blue

Passport

Fig 3.1 Passport 1

Fig 3.2 Passport 2

Fig 3.3 Passport 1 Mock Up

Fig 3.4 Passport 2 Mock Up

This passport just having one design trying as it has similar design with other touchpoints.

Poster

Fig 4.1 Poster 1 First Try

Fig 4.2 Poster 2 First Try

Fig 4.3 Poster 3 First Try

These are my poster first try, they have a design element which is the colourful waves and there also have some drips on the top and it is getting feedback that the waves is fine but the drips are coming from no where and it is not suitable as it brings some halloween vibes with it. 

Fig 4.4 Poster 1 second try

Fig 4.5 Poster 2 second try

Fig 4.6 Poster 3 second try

These are my poster second try. In this second try, I made some changes on the colour of the waves for Poster 1. I also added "OPEN TO HUNT!" at the bottom of the poster as the posters are annoucement posters. I introduced the name of the place and the time and date to 'hunt' on the top.

Fig 4.7 Poster 1

Fig 4.8 Poster 2

Fig 4.9 Poster 3

These are my final outcome for posters. I make the "OPEN TO HUNT!' white and bold and make the time and date be the same font and size and same arrangement.

And this is my mock up for posters:

Fig 4.10 Posters Mock Up

Promotional Video

Fig 5.1 Promotional Video First Try

Fig 5.2 Promotional Video Final

Social Media

Fig 6.1 Social Media Post 1 First Try

Fig 6.2 Social Media Post 2 First Try

Fig 6.3 Social Media Post 3 Second Try

Social Media Post 1 to 3 are introduce what the campaign is, the campaign's tagline and key message. The first try of Social Media Post 3 was just a sentence of the key message without any design.

Fig 6.4 Social Media Post 4 Second Try

Fig 6.5 Social Media Post 5 Second Try

Fig 6.6 Social Media Post 6 Second Try

Social Media Post 4 to 6 are introduce where the locations that are involve in this campaign. The first try of them were having the image in a rounded corener rectangle. These second try release them from the rectangle and have the waves with them.

Fig 6.7 Social Media Post 7 First Try

Social Media Post 7 was just a post introduce how to participate in the campaign.

After thinking, I redo all the social media post but not too much

 

Fig 6.8 Social Media Post 1 Final

Fig 6.9 Social Media Post 2 Final

Fig 6.10 Social Media Post 3 Final

Fig 6.11 Social Media Post 4 Final

Fig 6.12 Social Media Post 5 Final

Fig 6.13 Social Media Post 6 Final

Fig 6.14 Social Media Post 7 Final

Fig 6.15 Social Media Post 8 Final

Fig 6.16 Social Media Post 9 Final

Stamps

Fig 7.1 Stamps 1 First Try

Fig 7.2 Stamps 2 First Try

Fig 7.3 Stamps 3 First Try

Fig 7.4 Stamps 4 First Try

In stamps first try, I was just having name of places and a "-Checked in-" at the bottom in a box. On second try/final try, I put in the campaign logo in the middle and make the stamps circle.

Fig 7.5 Stamps 1 Final

Fig 7.6 Stamps 2 Final

Fig 7.7 Stamps 3 Final

Fig 7.8 Stamps 4 Final

Fig 7.9 Stamps Mock Up

Sticker

Fig 8.1 Sticker

For sticker, I just have one.

Fig 8.2 Sticker Mock Up

Website

Fig 9.1 Website First Try

Fig 9.2 Website Second Try

Fig 9.3 Website Third Try

Website first and second try are same, just different on the navigation, two diffrent style.

In website third try, I tried on the colour waves idea and new navigation.

Fig 9.4 Website Full Page - Home Final

Fig 9.5 Website Full Page - About Final

Fig 9.6 Website Full Page - Locations Final

Fig 9.7 Website Full Page - Promotional Video Final

Fig 9.8 Website Full Page - Contact Final

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Final Submission:

Logo

Fig 3.1 Logo in Black and White

Fig 3.2 Logo in Reverse

Fig 3.3 Logo in Colours

Fig 3.4 Logo in Single Colour-Pink

Fig 3.5 Logo in Single Colour-Blue

Website

Fig 4.1 Website - Home 1

Fig 4.2 Website - Home 2

Fig 4.3 Website - Home 3

Fig 4.4 Website - Home 4

Fig 4.5 Website - About 1

Fig 4.6 Website - About 2


Fig 4.7 Website - About 3

Fig 4.8 Website - About 4

Fig 4.9 Website - Locations 1

Fig 4.10 Website - Locations 2

Fig 4.11 Website - Locations 3

Fig 4.12 Website - Locations 4

Fig 4.13 Website - Locations 5

Fig 4.14 Website - Promotional Video 1

Fig 4.15 Website - Promotional Video 2

Fig 4.16 Website - Contact 1

Fig 4.17 Website - Contact 2

Fig 4.18 Website - Footer

Fig 4.19 Website Full Page - Home

Fig 4.20 Website Full Page - About

Fig 4.21 Website Full Page - Locations

Fig 4.22 Website Full Page - Promotional Video

Fig 4.23 Website Full Page - Contact

Social Media

Fig 5.1 Social Media Post 1

Fig 5.2 Social Media Post 2

Fig 5.3 Social Media Post 3

Fig 5.4 Social Media Post 4

Fig 5.5 Social Media Post 5

Fig 5.6 Social Media Post 6

Fig 5.7 Social Media Post 7

Fig 5.8 Social Media Post 8

Fig 5.9 Social Media Post 9

Fig 5.10 Social Media Posts Mock Up

Promotional Video

Fig 6.1 Promotional Video

Poster

Fig 7.1 Poster 1

Fig 7.2 Poster 2

Fig 7.3 Poster 3

Fig 7.4 Poster Mock Up

Passport

Fig 8.1 Passport 1

Fig 8.2 Passport 2

Fig 8.3 Passport 1 Mock Up

Fig 8.4 Passport 2 Mock Up

Stamps

Fig 9.1 Stamps 1

Fig 9.2 Stamps 2

Fig 9.3 Stamps 3

Fig 9.4 Stamps 4

Fig 9.5 Stamps Mock Up

Sticker

Fig 10.1 Sticker

Fig 10.2 Sticker Mock Up

Fig 11.1 Task 3 PDF