Packaging and Merchandising Design/Project 2

21/09/2022 ~ 11/11/2022 (Week 04~ Week 11)

Henry Lim Chin Xin

0349490

Bachelor of Design (Hons) in Creative Media

Packaging and Merchandising Design / Exercises

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Instruction:

Fig 1.1 MER 60104 M.I.B Aug - Dec 2022

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Project 2:

Your task is to propose and produce a packaging design for a selected project from SBS. The packaging should be able to communicate and marketable in the local or international

market. The design should communicate the benefit of the product and you may require to creating the brand for the product.

In this project, I'm group with Chin Zhi Xian, Lum Qian Tong, Emeline Chung and Kenisha. Our group name is Minions. We corporate with students from Food Science and our client is KawanFood.

At first, my group decided to make the design separately, everyone need to design a packaging and ley student from Food Science choose one to finalize.

My Packaging Design:

Fig 2.1 Front

Fig 2.2 Back

Fig 2.3 Left

Fig 2.4 Left

Fig 2.5 Bottom

Fig 2.6 Top

Fig 2.7 Final Mock Up

As for the result, Food Science students choose Emeline's packaging design:

Fig 2.8 Emeline's packaging design

After we have a group discussion and everyone do a part for the packaging and I will be doing the nutrition facts.

Fig 2.9 Nutrition Facts

 After that, I also do for the box die cut

Fig 2.10 Box Die Cut

Below is our final packaging design

Fig 3.1 Front

Fig 3.2 Back

Fig 3.3 Side

Fig 3.4 Mock Up & inside packaging

Fig 3.5 Box Die Cut

Fig 3.6 Pop Display