Advanced Typography/Task 2

06/05/2022 ~ 27/05/2022 (Week 06 ~ Week 09)
Henry Lim Chin Xin
0349490
Bachelor of Design (Hons) in Creative Media
Advanced Typography/Task 2(A) Key Artwork & Task 2(B) Collateral

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Lectures
Week 05 Introduction of Task 2(A)

What is a Key Artwork?

A key Artwork behaves like a logo, but is also an artwork. As a logo, it is used to identify an event or person but it is also used as an artwork adorned on a poster (collateral) or disassembled into constituent shapes to form vibrant patterns that continue to maintainn its xisual identity and relationship with the key artwork from which it is derived from.

For this task, we can use the initial letter of our name or our full name. Explore and compose as many permutations and combinations of these complicated or confusing that leads to a functional and communicable key artwork. This key artwork will subsequantly be used in Task 2(B) on various collateral.

Week 06 Special Hari Raya Holiday

Week 07 First Progression Checking and Introduction of Task 2(B)

We are tasked to design a poster (A3 size), an animated invite (800*800 / 1024*1024 px) and one collateral relevant for our event/occupation using the key artwork developed in Task 2(A). We will work on the poster first and fine-tune the outcomes before going on to the animated invite and other collateral material. The graphic output must result from in-depth exploration and must communicate both visually and textually the desired message and mood set by the key artwork and its function.

Week 08 Independent Learning Week

Week 09 Last Progression Checking

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Instruction

Fig 1.1 MIB March-July 2022

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Task 2(A) Key Artwork

My full name: Henry Lim Chin Xin

My choice of my name for key artwork: HLCX

My occupation if didn't study design: Barber

A image of a barber is cutting hairs using scissors with comb. From this inherent impression, I decided to use comb and things in saloon to create a ket artwork.

Fig 2.1 Ideas

Fig 2.2 Comb

The first Idea is using comb teeth and create a contrast of HLCX

Fig 2.3 Saloon Mirror

The second ideea is creating a ket artwork with combinaiton of saloon mirror. The H represent the LED lights on the mirror, the L represent the chair and CX represent customer.

The third idea is just a combinaiton of X and scissor, HLC is designed to have a visual effect of cutting.

Feedback:

First Idea: The usage of the contrast is unreadable.

Second Idea: Can't see the visual of the saloon mirror, it looks like somthing else but it looks like a key artwork and has potential in it. However, have to find a solution to make it understandable.

Third Idea: 'This cannot lah'

After the feedback, I think that the comb is more relatable to Barber and I choose it to be my key artwork.

Fig 2.4 Outcome

I continue to use the comb stick but I reduce some of the size, rotate them and make the artwork looks actually like HLCX.

Task 2(A) Final Submission

Fig 2.5 Task 2(A) Black&White Final Outcome JPG

Fig 2.6 Task 2(A) Colour Final Outcome Jpg

Fig 2.7 Task 2(A) Black&White Final Outcome PDF

Fig 2.8 Task 2(A) Colour Final Outcome PDF

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TASK 2(B) Collateral

Poster

Fig 3.1 First Outcome

Fig 3.2 Second Outcome

The idea of the title inside the box is trying to make it looks like a scissor, those triangles are an effect of cutting.

Feedback:

The colour skin is good. But the poster do not relatable to the key artwork and the font size it too big. Can make 'H' Big at the background and try some other explorations.

After the suggestion of Mr. Vinod gave, I immediately came out two new poster, which is:

Fig 3.3 Third Outcome

Fig 3.4 Fourth Outcome

Feedback:

These two are better and the fourth is slightly better. The logo of the fourth outcome is at the center, try to make it to the left to be off-center, don't cut the poster in half. The information (Date, Time, Venue and Ticket) is not too clean, can make all the same font size and make the DATE, TIME, VENUE and TICKET bold.

After more exploration, this is my final outcome:

Fig 3.5 Final Outcome

I had done what Mr. Vinod suggest and let the 'Join Us Now!' badge at the bottom out of the poster for not letting it be the same of the top. If it is the same, it may looks like too rigid.

Fig 3.6 Poster Mockup

Animated Invite

Fig 4.1 First Outcome

For this outcome, I use the idea of the first poster outcome. I think its kinda looks like a porper invitation that will receive from at the 00's.

Due to the first poster, Mr. Vinod told me to 'throw' away this invitation. XD

After my final outcome of poster, I create a new inviation with the elemants of the fourth poster and this is my outcome:

Fig 4.2 Final Outcome

The first thing will see in this invitation is my key artwork, followed by the 'Join Us Now!' badge that I try to make them looks like police line. Then, The 'H" appear and become bigger and fill the entire screen. The informations shows up then become bigger and a make the screen become black back again.

Size: 1024*1024px

Frame: 30 fps (output: 25fps)

Duration: 15 sec

Collateral-T shirt

For collateral, I choose T-shirt because I wolud like to make my worker to wear company uniform to make the saloon looks unity.

Fig 5.1 First Outcome

This first outcome is what a digital form of the shirt will looks like when you require garment factory to make the shirt for you. But need to add the size of the shirt and those artworks. I have the experience, so I know the process.

However, this task is requiring a simulate (mockup) of the shirt. And here is my outcome.

Fig 5.2 Front

Fig 5.3 Back

I change the place of the 'CREW' because the mockup cannot make the 'CREW' place where I want originally. But it still lokks good and looks more like a staff uniform.

Task 2(B) Final Submission

Fig 6.1 Task 2(B) Poster Final Outcome JPG

Fig 6.2 Task 2(B) Poster Final Outcome PDF

Fig 6.3 Poster Simulation JPG

Fig 6.4 Poster Simulation PDF

Fig 6.5 Animated Invite GIF

Fig 6.6 Collateral-T Shirt Front JPG

Fig 6.7 Collateral-T Shirt Back JPG

Fig 6.8 Collateral-T Shirt PDF

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FEEDBACK:

Week 7

General Feedback:

Be aware on choosing colours.

Specific Feedback:

First Outcome: The usage of the contrast is unreadable.

Second Outcome: Can't see the visual of the saloon mirror, it looks like somthing else but it looks like a key artwork and has potential in it. However, have to find a solution to make it understandable.

Third Outcome: 'This cannot lah'

Week 9

General Feedback:

Poster should refelct key artwork

Find reference.

Specific Feedback:

First and Second Poster: The colour skin is good. But the poster do not relatable to the key artwork and the font size it too big. Can make 'H' Big at the background and try some other explorations.

Third and Fourth Poster: These two are better and the fourth is slightly better. The logo of the fourth outcome is at the center, try to make it to the left to be off-center, don't cut the poster in half. The information (Date, Time, Venue and Ticket) is not too clean, can make all the same font size and make the DATE, TIME, VENUE and TICKET bold.

Animated Invite: 'This throw away lah'

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REFELECTION:

Task 2(A)

From Task 2(A). I learned that a key artwork may reflect what is your occupation with just seeing your logo.

Task 2(B)

From Task 2(B), I learned that poster that done within using the key artwork can be very nice from using many other elements. A simulation can make what actually the outcome will be in realistic.

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Further Reading

*No Further Reading