Design Principles / Exercise 2

Henry Lim Chin Xin
0349490
Bachelor of Design in Creative Media
Class 01 Sec 01


RECAP:
-Week 2
Today is Malaysia National Day, is a public holiday but we still need to watch the pre-recorded lecture video and start Exercise 2 even doesn't have class. The first video is about BALANCE & EMPHASIS, and the second video is talking about REPETITION & MOVEMENT. For the Exercise 2, we need to choose two design of those and produce one design for each choosen. The principles that I choose is EMPHASIS and MOVEMENT.

Emphasis: used to create dominance and focus in a design work.

Movement: The way a design leads the eye in, around, and through a composition the path the eye follows.

-Week 3
Today's lecture was reviewing our Exercise 1 & continue our Exercise 2.

-Week 4
Today's lecture was reviewing our Exercise 2 and do some adjustment of it.


VISUAL RESEARCH:
-Emphasis

This image create an emphasis design with contrast of color ( green & red ).


This image also create an emphasis design with cotrast of clolor ( grey and pink ) and the emotion of the circle ( sad & happy ).

-Movement


This image create a monochrome vortex movement that looks like going in to a tunnel.


This image create a movement vision of books falling down.


[ EXERCISE 2 - EMPHASIS & MOVEMENT ]

Emphasis 1


Fig 2.1.1 My Idea

Fig 2.1.2 First Outcome


Fig 2.1.3 Final Outcome

My Emphasis 1 is created according Fig 1.2's Idea. Fig 1.2"s Idea is that everyone being sad and the main character being happy, and my Emphasis 1 is that everyone died but main character is smiling. It emphasize two situation and I also use color contrast ( purple and yellow ).

Emphasis 2


Fig 2.2.1 My Idea


Fig 2.2.2 First Outcome


Fig 2.2.3 Second Outcome


Fig 2.2.4 Final Outcome

The first outcome is a minimalist of my idea, the second's size is too big and the toothbrush's color is too match with the teeth, don't have any contrast. The final outcome is exactly my idea's digital version except the composition of the word.

Balance


Fig 2.3.1 My Idea


Fig 2.3.2 Final Outcome

For this balance exercise, MAD is created balancely except the tongue. For the background, I want to create an old book style like below, but I tried many times, I still can't do out the effect.


PS: This balace exercise I do it for extra

Movement 1


Fig 2.4.1 My Idea


Fig 2.4.2 Final Outcome

This Movement 1 is showing a hand gesture's movement, it can be shown like a goose or like something we will play with candle when powen cut during our young age.

Movement 2


Fig 2.5.1 My Idea


Fig 2.5.2 Final Outcome

Movement 2 is a combination of 'S' and the movement of the river.



FINAL SUBMISSION

Emphasis


Fig 3.1 Emphasis Finale

Movement


Fig 3.2 Movement Finale


FEEDBACK:

Sometimes your final work will be a way different from your ideas, but this is what design is.
Design is a way to explore more and more.
Don't forget your original intention.

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